Working with Sara has been the perfect partnership with a professional who can deliver what I need, better than expected and always with an eye for detail. I just wish we had started working with Sara years ago.
Hugh Culver, Founder
Sara is the best all-around writer I’ve employed – bar none. And I’m pretty demanding, so I’ve gone through a few.
Writing good copy is deceivingly difficult. One needs to understand the product, the format, the client’s wishes, the appropriate voice and the audience. And then there’s all that grammar and spelling stuff.
Sara gets it.
She comes to each writing job with a fresh slate (although I think she writes on a MacBook now, not slate) and an open mind. She asks the right questions, she tries to understand what’s important about the story she’s going to tell. And then she tells it with just the right balance of creativity and clarity.
When I hand Sara a job, I know it will be done correctly, professionally and, most importantly, on time. I happily recommend Sara without reservation.
Cam McAlpine, President
I asked Sara to help me write a communication piece for my clients. She made herself available immediately in spite of my long delays, and did a fantastic job of communicating a message that reflected who I was, while cleverly editing out my flaws.
Sara is all heart. The opportunity to work with her is one that will leave you not only with good copy, but also with the realization that your life has just been touched by an extremely special human being.
Sara came on board in 2010 to write one small marketing piece for a new coaching program I was launching. Three years later we’ve written dozens of magazine articles and published a book together. As my Communications Officer, she manages my business voice, making sure my company message is clear and consistent. I have referred her to friends and colleagues and would recommend her to anyone needing a professional writer.
Katherine Craig, Founder & CEO
Sara came to my rescue at a time when I need a portfolio created, as I was applying for a new job and had not done so in over 15 years. Needless to say, my resume was “slightly” outdated. I felt overwhelmed with where to begin.
Sara’s calm nature guided and supported me with the first steps of creating a depiction of me. As you can imagine, streamlining 15 years of life and work experience into a dynamic one page document was no easy task. Sara was able to weed through the unimportant information, ask me specific questions about the position I was applying for to make the pertinent information “pop”, and was very skilled at providing the support statements for the key skills I was trying to highlight.
She was very careful with keeping the document real, factual and with my personal tone, while stressing the places that needed it. Her incredible ability to wordsmith brought a sense of strength and clarity I would not have been able to achieve on my own.
End result, I was offered both jobs I applied for, and both interviewers commented on my impressive resume; they appreciated the flow and clarity of it and used it as a working document throughout the interview. I would without any hesitation recommend Sara.
She is a wonderful person, has an incredible sense of humour and is one of the most articulate people I know.
She truly has found her calling, she is a gifted writer.
Working with Sara over the past six years has proven to be highly effective. She has helped raise our profile and increase public awareness through her thought provoking and informative profiles of BC’s woodlotters throughout the province. Her ability to capture the essence of a story in a succinct manner intrigues the reader. I continually receive feedback from people on how much they enjoy reading her stories.
Our audience is varied, from the general public, to all levels of government, to the more technical forest industry. She researches her stories thoroughly, ensuring accuracy and a full understanding. She is comfortable working with woodlot licensees, a diverse group to say the least, and does so with a personable, friendly manner and is well received by all. This is reflected in her ability to bring out the personal perspective in her interviews.
I can’t say enough about Sara and how much her work has impacted the success of the Communications of BC’s small scale forest management and woodlot program.
Lisa Marak, Communications Chair